Founded in 2012, we're pioneers in developing robust, accelerated growth-driven, direct-to-consumer businesses across multiple sectors, rooted in award-winning digital platforms.

Lyde Spann Uffelman | Founder & CEO

Lyde Spann Uffelman

Founder & CEO

Lyde is regarded as a pioneer within the digital industry with more than 2 decades 
of global leadership experience.  She is known for leading and developing dynamic eCommerce and omnichannel operations for some of the most ambitious organizations in the world, such as West Elm, MoMA and Zara.

In 2012, Lyde launched netamorphosis, a growth focused consultancy, tested and proven on 70+ companies, organizations and entrepreneurs, as a new way of performance-aligned collaboration, specializing in the development of eCommerce and direct to consumer centric digital platforms. Clients and projects have included;  Newport Academy, Khaite, eko + Walmart, Buzzfeed & eko, AERIN, Frances Valentine, Westman Atelier, Kirna Zabete and Nour Hammour.  

Lyde is passionate about helping dynamic businesses, entrepreneurs and mission-centered organizations. Lyde has led netamorphosis from its inception as a carefully created boutique agency and works in close partnership with some of the world’s best emerging brands. 

She has been recognized as a Stevie Silver Award Winner, for Female Entrepreneur of the Year – Business Services; and is a winner of 20+ industry awards.

Carly Link | Senior Manager of UX & Design

Carly Link

Senior Manager of UX & Design

Carly started her career alongside Lyde at netamorphosis. She has successfully led branding, UX and eCommerce projects for some of the leading fashion, lifestyle, luxury, healthcare and hospitality brands in the world.

In 2012, Carly began a new chapter, with an aim to build an agency that produces amazing work, fosters long term client relationships and has a focus on scale-able digital growth, starting with developing healthy conversion rates.

An expert at responsive digital design, that captures a brand experience, Carly oversees all creative and UX strategy efforts at netamorphosis. Carly led our design team to achieve 2021 Webby Honoree recognition for Best Design – function for Websites and Mobile Sites.

Yashi Gudka | Statistician, Consumer Analytics

Yashi Gudka

statistician, consumer analytics

Yashi Gudka is our Statistician, applying statistical techniques to lead data-driven storytelling, that ultimately tracks and plots the fiscal growth of our clients.  She excels at translating numbers into client-centric fiscal reporting, performance and statistical modeling, utilizing multiple data types to quantify dynamic digital growth trajectories. Yashi drives towards maximum efficiency in achieving conversion targets based on nuanced performance reports she creates and evolves. She is a central lead in our paid performance marketing.

Graham Uffelman | Business Development & Investor Relations

Graham Uffelman

business development & investor relations

Graham works closely with our clients to help them maximize their commercial opportunities and constantly strives to bring the highest quality experience to every client and customer. Built upon a 17+ year career of buying and selling high-end residential real estate in NYC, Graham is armed with a deep knowledge of market trends that has underscored his neta client relations in international luxury hospitality, healthcare technology first movers, luxury fashion accessories, lifestyle brands and B2B sectors.

Our Network

A global network specializing in digital platforms

We have partnered for more than a decade with top of their field experts, in respective digital disciplines, allowing us to build the most nimble and cost efficient teams. Specialists in the realms of: award-winning, independent graphic & UX designers; development partners that span the globe in Shopify, WordPress, custom React platforms, amongst other more custom enterprise tech stacks; and individual paid performance partners, with proven track records, delivering unparalleled results in both paid social efforts and paid Google ad strategies and execution.


Our Values

Our team commits to bravery in collaboration, evolution and integrity.