Implementation Project Manager
A faulty CMS implementation can lead to resource fatigue, a less than desirable user experience that degrades overall brand value and can derail a launch effort entirely resulting in lost revenues. Whether your digital platform is a content-publishing engine where ease of publishing and technical writing is the priority, or there’s an eCommerce growth objective centered around product SKU count growth, having technical support in both the administration and development of a CMS, according to functional specification is one of our primary differentiators within our build process.
There hasn’t been a software we’ve met, that didn’t result in a seamless software operation, (although we’ve certainly been challenged!). We’re proud to launch ‘bug-free’ platforms, a feat that is virtually unheard of, and translates into rigorous front-end, and back-end CMS UAT. We accomplish both aggressive launch timing and quality go-live launches, by ensuring earlier back-end content uploading within our implementation timelines, which allows for adequate iterative bug-fixing and ‘kinks to be ironed out’. [Neta] resources serve as CMS “power users”, reporting and ultimately resolving all ‘bugs’. At the time of post-launch, through detailed video, visual and written guides we seamlessly transition CMS administration to appropriate resources.
CMS administration can be considered a “key man risk”, and we identified the avid support of CMS administration as a key differentiator between us and other 3rd Party digital agencies, where the responsibility of administering a product assortment launch or CMS implementation that typically falls into the lap of the client (to learn a new system in an incredibly stressful time)…and the client is often ill-equipped with limited, if any, training. We want to ensure, through rigorous UAT and ultimately business requirements-based admin detailed training guides that we create in order to empower our clients by resolving the guess work, so that resources can focus on what will shift the needle forward…connecting with their customers, evaluating response and tackling the other strategic priorities identified in our Strategy, as opposed to operational difficulties.
The product page is the heart of all eCommerce experiences. It is where the purchase decision is made and where the bulk of eCommerce platform content and copy is displayed. Prior to platform launches or re-launches, our team architects, populates and tests through rigorous end-to-end UAT to ensure product assortments are at the highest quality. Through detailed guides and training we seamlessly transition the administration of PIM to the appropriate resources, when that time arrives.
We’ve witnessed too many times the breakdown of communication, once an order is placed online. From “out of the box” API integrations to complex, customized data architecture that facilitates transparency in regards to inventories, understanding cross-channel consumer behaviors and achieving accuracy of channel performance.