With the advent of the Affordable Health Care Act, meaningful treatment became available to more teens and their families struggling with mental health and substance abuse disorders. Demand for quality treatment also quadrupled within the past decade, attributed to the national opioid epidemic as drug overdose become the leading cause of accidental death in the United States in 2015, combined with the increasing prevalence of new disorders such as cell phone and social media addiction impacting adolescents today. Enter Newport Academy. Newport Academy, established in 2008, is a pioneer in the adolescent and young adult mental health treatment space. In addition to their cutting edge Residential Treatment Programs, they opened one of the first recovery high schools in the United States. Founded by Jamison and his family, Newport Academy has built a comprehensive treatment alternative to teen rehabilitation.
Effectively communicating the highest level of quality care within a competitive space.
Given a heavy focus on digital marketing within the teen rehab space, netamorphosis was initially retained to strengthen a digital platform re-positioning strategy, preceding a significant website re-design effort that was already underway with other 3rd Party partners. However, through the course of our 8-week discovery and subsequent omnichannel delivery, we uncovered inefficient resources in the realms of SEO services, Maintenance & Hosting, and Design. While we first focused on migrating the hosting and development to a valued and trusted partner relationship within the ‘neta network’ through tactful CMS implementation, we proposed that, in the realms of both 3rd Party SEO and Design partners, that if we matched existing financial planning budgets, we could produce better results.