Catherine Holstein, a force to be reckoned with in women’s fashion, understood the emotional void facing women today. When she stepped into our office, equipped with a mood board providing the solution for her customer; who is on the hunt for strength, luxury, practicality and comfort, after 1 hour with Cate…we were ‘in’.
The seamless transition from approachability to luxury and from vision to reality.
In contrast with financial planning consultants who may require hefty consultant fee retainers, and creative or digital agencies that only work with companies where they are equipped to execute an entire digital platform, eCommerce website or campaign, we believe in vision meets viability. We find as much inspiration in bringing a concept to the point of reality as we do in launching one of the highest grossing revenue fashion websites in the world, Zara. At the outset of the world that would become Khaite, on the brand positioning side, there were emotional, competitive, visual components that needed to marinate in order to solidify into a more cohesive visual expression. On the product side, while there was undisputed talent, there was also deep item and sourcing/manufacturing COGs analysis to derive approachable price points, while maintaining design and quality levels on par with Europe’s finest luxury brands. Lastly, there was an approach to distribution that had to be considered; while retail stores still represent the lion’s share of luxury revenues, it is a new era that requires a different approach to eCommerce. Increasingly more emerging brands were surfacing in the eCommerce and direct-to-consumer showroom approach that offered more intimate experiential retail.