Almost 10 years after selling her namesake company, Kate Spade New York, and its original founders reunited to launch their latest vision in women’s accessories.
Introducing fun, chic, whimsical, inspired and irresistible eye candy in 2016.
At the time that Kate, Andy, Elyce and Paola made their permanent footprint on Americana culture, it was the era of driving awareness through the all-important trade show circuit where if you succeeded in catching the attention of department and specialty store buyers, you landed significant distribution. Today, entering the market is noticeably different; there is the landscape of eCommerce centered around traffic, customer acquisition from varied online and offline sources, converting customers, establishing customer loyalty and leveraging traditional wholesale partnerships as a means of marketing, in addition to distribution in order to successfully drive brand awareness.
Our 1st objective in our strategic planning with the original founders of Kate Spade New York, was to ensure that the introduction of Frances Valentine via francesvalentine.com was successful in communicating a brand that centered around shoes as opposed to handbags; that it highlighted the origins of its famous founders and promoted their collective commitment to quality centered around Italian manufacturers as a quality differentiator. There was equal prominence in an effort to leverage significant press culled from Vogue, WWD, and ensuring that FV was capturing fashionistas’ attention, who were eagerly awaiting the debut of Kate, Andy, Elyce and Paola’s 1st collection in nearly a decade, in order to meet eCommerce channel projections tied to its Valentine’s Day debut.