UX/UI Design
[noun, verb]
The UX glossary term is an essential definition to understand when speaking about the website design and development process. ‘User experience’, or UX Development (generally refers to the process of improving the overall experience of end-users when they interact with a product, an application, a website or an eCommerce platform, with the ultimate objective of providing optimal customer satisfaction. Overarching this concept is UX/UI design: a hybrid discipline, across sociology and digital, that studies user behavior and understands user motivations with the goal of designing better digital experiences.
Since customers are at the epicenter of netamorphosis‘ services (from SEO to Analytics Consulting to UX/UI Design), UX is a constant aspect throughout our work. This starts from the very initial Strategy engagement of the netamorphosis growth process, where we identify the best path forward to launch or retool a digital outpost/platform. It leads into the following phase of Information Architecture and planning, where a sites components and elements are structured to create the best user flow or consumer journey.
At neta, our focus is on creating meaningful user journeys that prioritize the user's experience, leading to improved brand loyalty. We achieve this by enhancing usability and satisfaction in the interactions between our clients' users and the platforms we develop. Our UI/UX design and development process encompasses any and all possible interactions between a customer and a company or brand.
- Information Architecture – Strategy & Planning
- Usability – SEO is baked in
- Visual & Interaction Design – Branding, content creation, animation
- Web development - Analytics, Optimization
These also correspond to actual steps in the implementation plan of any online business or eCommerce website that neta is tasked with working on, and are crucial in ensuring the ad-to-sales ratio in the platform investments sustained by our clients. For instance, in order to keep our website development budgets as low as possible, we construct fully-rendered site mockups and prototypes (i.e. all copy included and SEO-keyword content mapped).
Moreover, the 4 key components listed above also show how the user experience is an overarching and cross-application concept at neta, it’s involved in the research, testing, content creation, and development process. By prioritizing the needs and preferences of users, UI/UX design and development aims to deliver websites that leave a positive and lasting impression, ultimately leading to increased engagement and user satisfaction.
What is UX and UI Design?
UX/UI Design work closely together, but operate across different types of roles and meanings. Both aspects are key in helping define a product and both ensure a fast, responsive, resilient and accessible website or eCommerce platform.
UX design is concerned with how the website feels to users and how they interact with it. It's about making sure the website is intuitive and easy to use by optimizing the flow of the site, ensuring that users can easily find what they are looking for and complete tasks efficiently. UX is dynamic as it’s constantly modified over time due to changing audience demographics, advancements in technology and data insights.
This is complimentary to UX design and is often included as one of the components within a user experience activity. It focuses on the look and feel of a website, and deals with elements such as colors, fonts, buttons, icons and overall layout. The goal of UI design is to create a visually attractive and cohesive interface that represents the brand or purpose of the website. A well-designed UI enhances the user's interaction with the site and makes it aesthetically pleasing.
Web Development refers to the process of building and maintaining websites on the internet, using a variety of coding languages. It involves a combination of technical skills and creative elements to bring web pages to life and make them accessible to users worldwide. Front-end development creates interactive page layouts that function across different devices, using HTML, CSS and JavaScript. While back-end development focuses on data storage, security, hosting and the logic of a site utilizing languages like React, PHP and Python.
The netamorphosis philosophy towards user experience is based on vast industry experience and data analytics.
For example, the #1 reason people purchase online and the reasons why the first few weeks of December define eCommerce’s initial success, is, plain and simple: convenience. Our eCommerce strategy focuses heavily on UX/UI Design to improve the end-user experience. We strike a balance between brand uniqueness and standard eCommerce patterns for navigation, checkout and the shopping cart. This approach caters to diverse browsing and purchasing preferences, appealing to a wide range of users. Ultimately, we know that the primary goal of any business is to increase its sales and increase the growth of the overall business.
We are also aware of how essential UX/UI design is in achieving this goal. Working to ensure our clients can benefit from cutting edge, award-winning and efficient user experiences for their websites not only allows us to improve the overarching user experience, but also to increase customer satisfaction and ultimately help increase conversions.
Technology is a very competitive field and, from a business’ perspective, we feel it is crucial to emphasize the users’ satisfaction in order to (1) build a brand’s value and reputation; (2) grab consumers’ attention; and (3) grant revenue for a company’s products or services.
We have helped clients such as New Museum, Kirna Zabete, and Newport Academy amongst others to achieve an average 3 Year CAGR of 1+65% and conversion rate increase on average of +37% within 12 months of day 1 of our initial Strategy engagement.
