CRM Software Solutions
[noun]
What does CRM stand for and what does a CRM system do?
CRM is an acronym which stands for ‘Customer Relationship Management’. A CRM system, or customer relationship management system is what allows companies to manage interactions with their end-users in an efficient and coordinated manner. CRM software solutions allow businesses to track relevant activities, manage users accounts and keep their customers’ data updated. A CRM system will bring all of this information into one cohesive space, typically within individual client profiles, which therefore facilitates and tracks both external and internal communications flows. Additionally, a strong CRM system lays the foundations for an increase in sales and productivity – the ultimate goal of every Digital Growth transformation process we build at netamorphosis.
CRM Marketing Automation
Within eCommerce platforms, CRM systems usually utilize data consulting that organizes, automates and synchronizes sales, marketing and customer service. This allows for detail customer information to be analyzed to maximize a company’s relationship with its customers.
What data can a CRM system capture?
Through a CRM system it is possible to capture, store, analyze and capitalize on customer relations data available across available digi-physical touch points, such as offline stores, websites, emails, and social media. This data includes:
- Buying preferences
- Personal details: such as general location and age range
- Purchase history
- Interactions with marketing emails: If they have opened or links have been clicked
- Social media interactions with your company
- Visits to your sites
Via this extensive data collecting and data analysis activity, a CRM system will help businesses keep customers contact details up-to-date, track all interactions and activities, manage customer accounts, and build and grow customer engagement.
By delivering actionable insights which allow a company to track, record, store and mine customer behavior, a CRM enhances the quality information a brand has about its end-users. Which is why, for us, CRM software solutions are the key towards achieving better touch-points integration and towards building true omnichannel experiences that nurture customer relations and ultimately foster Customer Lifetime Value (or CLV), increasing sales and decreasing ‘churn’.
What are CRM Software Examples?
There are many options when it comes to choosing the right CRM software, many of which you have already heard of. Here are a some of the most popular CRM software solutions available:
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In our work, customers come first always, and it is within netamorphosis’ Strategy: Phase 1 work that we lay the foundation for the growth path of implementation, which is centered around the company’s relationship with its end-users.
Our ‘customer-centric’ approach clearly identifies the emotional inter-dependencies between our clients’ ‘businesses’ and their end-users. Like any successful relationship in both business and in life, understanding the source(s) of happiness, wants, needs and what each side ‘brings to the table,’ is paramount to growth. Facilitating growth and cultivating sophisticated CRM software solutions for our clients is fundamental to our approach.
