Yashi is our Data Science & Performance Analyst, supporting the metrics, data consulting, manipulation, and #’s driven storytelling that ultimately tracks and plots the fiscal growth of our clients. This work translates into client-centric fiscal reporting and performance modeling, utilizing multiple types of data that quantifies dynamic growth trajectories. Yashi is also a vital lead in our paid performance marketing, where the objective is to maximize efficiency to achieve conversion targets based on the nuanced performance reports that she creates and evolves.

Within Yashi’s role at n e t a, she ‘defines and wo-mans’ performance metrics. She’s known for her keen eye and attention to detail, which drives her to develop insights that ultimately serve as the backbone of the strategic and growth process for our clients within the Retail, Medical/Health/Wellness, Technology and Home/Lifestyle sectors.

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Yashi graduated with a degree in Economics and International Affairs from Northeastern University. While at NEU, she was immersed into different industries in her coursework and experiential learning, including but not limited to International Development and Finance. She was determined to work in an environment she could meaningfully contribute to and learn from every day – a place with no shortage of problems to solve in a multitude of contexts, and then she found n e t a!

Yashi is a self-described ‘citizen of the world’, growing up in multiple countries; her most recent move was to the United States, finally fulfilling her dream of ‘making it’ in Gotham, a.k.a. NYC. She has a work hard, play hard attitude that she brings to everything she does. Outside of work, Yashi enjoys exploring the endless amount the city and world has to offer, and loves playing ‘food scientist’ whipping up unique dishes in the kitchen.

Yashi is a self-described ‘citizen of the world’, growing up in multiple countries; her most recent move was to the United States, finally fulfilling her dream of ‘making it’ in Gotham, a.k.a. NYC. She has a work hard, play hard attitude that she brings to everything she does. Outside of work, Yashi enjoys exploring the endless amount the city and world has to offer, and loves playing ‘food scientist’ whipping up unique dishes in the kitchen.

In her own words…

I’ve always been the kind of person who will get to the bottom of something – my curiosity and attention to detail help me understand the nitty gritty of how things work. I also enjoy connecting the dots between multiple moving parts, which is facilitated by n e t a’s collaborative and dynamic work environment. This background context allows me to understand and optimize the whole ‘machine,’ as well as, use my creative side in deriving valuable insights from data.

Photography by Jordan Doner | Hair & Makeup by Thom Woods