netamorphosis | CEO & Founder - Lyde Spann 01

Lyde Spann is the Founder and CEO of netamorphosis, and is passionate about helping companies, entrepreneurs and organizations realize their full potential in the digital economy.

neta was founded on Lyde’s collective 18 years of experience as the head of digital and omnichannel operations for such innovators as ZARA (the largest fashion retailer in the world, best known for disrupting the supply chain), MoMA, where she triangulated the visitor-member-shopper experience following the Museum’s acclaimed Manhattan re-opening, and west elm, where she conceived of westelm.com’s go-to-market eCommerce strategy and spearheaded the launch of westelm.com, which, in the words of west elm’s president, “…revolutionized eCommerce at Williams-Sonoma Inc.”, driving nearly 60% of total brand revenues following its first year online.

netamorphosis | Team - Get in touch
netamorphosis | Lyde Spann - CEO & Founder - Photo 06 | netamorphosis

Lyde got her start in web technologies in San Francisco during the .com days of the late 90’s, where she helped lead web application development for such notable Fortune 500 companies as: JP Morgan Chase, Morgan Stanley, Wells Fargo, General Motors, Daimler Chrysler, NY Life Insurance and Prudential.

In 2016, she was recognized as a Stevie Silver Award Winner, for Female Entrepreneur of the Year – Business Services.

netamorphosis | CEO & Founder - Lyde Spann 02
In 2016, she was recognized as a Stevie Silver Award Winner, for Female Entrepreneur of the Year – Business Services.

Lyde attended the University of North Carolina at Chapel Hill, where she received a BA in European History, Art History and International Relations. She has lived and worked in Spain, Japan, London, Italy, San Francisco, North Carolina, and New York.

netamorphosis | Lyde Spann -CEO & Founder - Photo 03 | netamorphosis

Lyde attended the University of North Carolina at Chapel Hill, where she received a BA in European History, Art History and International Relations. She has lived and worked in Spain, Japan, London, Italy, San Francisco, North Carolina, and New York.

In her own words…

Being a global nomad, and while transitioning into the Internet at the outset of my career, my lifelong objective was ‘to travel through my work’…to be able to experience ‘cultures’ through the individuals with whom I collaborate. I think what this boils down to is to having the capability to consistently learn, and that is ultimately what n e t a allows for through both its client and team-centric approach to growth and development.

Photography by Adrian Barry | Hair & Makeup by Cesar Ramirez and Chi-Chi Saito