Izzy is our Content Analyst, supporting both the analytics and content teams at n e t a m o r p h o s i s. She utilizes analytics, data integration, and writing skills to provide data informed content that responds to an audiences’ needs in real time. Izzy’s work includes contributing to weekly and monthly performance reporting, email performance, social media analytics, page conversion analytics, and other ad-hoc projects as required by digital and omnichannel performance opportunities. Mixing the creative left and analytical right sides of her brain, Izzy’s primary focus on both the SEO and content teams is to identify ‘core keywords’ and incorporate them into both short and long-form writing for our clients. As the team’s inaugural content analyst, her goal is to drive traffic and ultimately conversions, while staying on top of ever-changing algorithms.

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Izzy graduated magna cum laude from The George Washington University in 2019 with a BBA in Business Analytics and Marketing, and a minor in Music as a Presidential Scholar of the Arts. Throughout college, Izzy pursued numerous internships in marketing, public relations, and data analytics across Washington D.C. including her 2-year position as the Public Relations Assistant at the John F. Kennedy Center for the Performing Arts. She also enjoys event planning and raised a record-breaking amount as Gala Chair for GW Women in Business, benefiting female entrepreneurs. Izzy relocated to NYC after graduation to join the n e t a team.

Izzy was born and raised in Louisville, Kentucky, but moved to Southern California at age 10. From a young age, music has been a large part of her life – beginning with piano then pivoting to opera in middle school. She even attended an arts high school to advance her classical voice training, which she still practices today. Outside of the office, Izzy is very committed to exercise and wellness, attending 3-4 HIIT classes per week. She is also an avid traveler and is happiest when exploring new, foreign places.

Izzy was born and raised in Louisville, Kentucky, but moved to Southern California at age 10. From a young age, music has been a large part of her life – beginning with piano then pivoting to opera in middle school. She even attended an arts high school to advance her classical voice training, which she still practices today. Outside of the office, Izzy is very committed to exercise and wellness, attending 3-4 HIIT classes per week. She is also an avid traveler and is happiest when exploring new, foreign places.

In her own words…

Working with the #netafam makes me feel empowered! Whether I’m presenting insights to the team or learning how to execute a new project or report, I consistently feel challenged to produce my best work. This is a fantastic environment to learn a plethora of skills like how to be highly efficient, and accurate, in a very short period of time. I’m so proud to be part of this impressive team as we navigate through new challenges and opportunities together every day.

Photography by Jordan Doner | Hair & Makeup by Thom Woods