As our Senior Content Strategist, Henri is responsible for delivering n e t a’s digital growth strategies in partnership with our clients and laying the foundation for what achieving maximum success can look like. Henri takes a lead role with our clients in developing compelling content strategies that convert audiences and is fundamental in execution of end-to-end production, as a fully integrated team member along with our UX/design team and data analysts.
Henri joins n e t a after moving to New York from Australia, bringing 10 years of diverse digital experience and leadership in cutting-edge journalism and data-driven content optimization. He was the founding executive producer of one of Australia’s top news websites, where he managed a team of 15 journalists and videographers, driving both trending daily news coverage, as well as, news platform innovation. Among the highlights was covering the 2016 Olympics from Rio de Janeiro, where he wrote and produced stories, videos and VR news content from the sidelines of the biggest sports events in the world.