Carlos Prieto - Head of Design & Technology - Photo 01 | netamorphosis

Carlos Prieto is the Head of Design & Technology at 
netamorphosis. With more than 20 years of web design and development experience, Carlos has directed teams of designers, programmers, SEO specialists, producers, and eCommerce experts for such ground-breaking brands, websites and advertising campaigns as Zara, Zara Home, Purificación García, Inditex, DiarioMotor.com, and Goal.com.

…and although it may embarrass him, we humbly consider him to be the best web designer in the world. 

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Carlos Prieto - Head of Design & Technology - Photo 02 | netamorphosis

Carlos was responsible for defining the iterations of Inditex’s (the largest vertical fashion retailer in the world, that owns ZARA) foray into the digital world. It was here that he met neta’s founder, Lyde Spann, and together they devised Inditex‘s format-wide and global eCommerce platform for Zara Home that served as the test ground for ZARA, and that would effectively make zara.com one of the most successful eCommerce on-ramps to date. Back when there were record stores, (in the ‘90s), Carlos managed three Virgin Megastores (Málaga, Santander and A Coruña), where he learned the dynamics of brick & mortar retail, an influence on the omnichannel strategies he delivers in present day.

Carlos Prieto - Head of Design & Technology - Photo 02 | netamorphosis
Carlos Prieto - Head of Design & Technology - Photo 03 | netamorphosis

In his own words…

There is no such thing as a ‘new’ idea. Nick Cave says that “to act on a bad idea is better than to not act at all… because the worth of the idea never becomes apparent until you do it”. I couldn’t agree more.

What I do value in today’s age of instantaneous media & information is the capability to transform ideas into objectives, facts, and results. A team offering this kind of service is a rara avis and after 20 years I know I have found this in neta. Having devoted my life to joining the points between design, technology and commerce, as part of the neta team, I’m anticipating the transformational process and the dividends that will result not only for our clients, but for our role in its creation.

Carlos is from the northwest coast of Spain (Galicia), what we adoringly call the ‘Arkansas’ of Spain. In the times of the Romans (before America, let alone Arkansas, existed) this region was known as Finis terrae, or the End of the Earth.

He has leaped from the end of the earth to NY to share his passion(s) for eCommerce, design, technology, music, films, cooking (and to savor the results), beer, basketball, surf, pinball and tattoos.

Photography by Adrian Barry | Hair & Makeup by Mai Shimura