Lyde Spann Uffelman is the Founder and CEO of netamorphosis, and is passionate about helping companies, entrepreneurs and organizations realize their full potential in the digital economy.
neta was founded on Lyde’s collective 18 years of experience as the head of digital and omnichannel operations for such innovators as ZARA (the largest fashion retailer in the world, best known for disrupting the supply chain), MoMA, where she triangulated the visitor-member-shopper experience following the Museum’s acclaimed Manhattan re-opening, and west elm, where she conceived of westelm.com’s go-to-market eCommerce strategy and spearheaded the launch of westelm.com, which, in the words of west elm’s president, “…revolutionized eCommerce at Williams-Sonoma Inc.”, driving nearly 60% of total brand revenues following its first year online.
